B2B & Wholesale Growth
How retailers, brands, manufacturers and distributors are expanding into professional, trade and wholesale channels — and modernizing digital commerce experiences to get there.
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Announcing a New Event
B2B finally has its own stage
at Shoptalk.
Get Your Ticket →
On the registration page, select "RETAILERS AND CONSUMER BRANDS (FREE)" to begin the registration.
✦ B2B practitioners at manufacturers, distributors, or brands may qualify for a complimentary ticket.
Why This Matters
Shoptalk is the biggest stage in retail. Now B2B has a seat at the table.
For years, the dominant conversation at events like Shoptalk has been B2C — consumer experiences, DTC models, and retail innovation. But if you're in B2B ecommerce, you know the real complexity is on your side of the ledger: bulk purchasing, negotiated pricing, complex catalogs, sales-assisted journeys, and business buyers who now demand the same digital-first experience they get as consumers.
That's exactly why Master B2B is partnering with Shoptalk to launch The B2B Exchange — a dedicated program starting September 28, built entirely around the challenges and opportunities you face every day.
Who Should Attend
Built for three groups reshaping B2B commerce
Retailers & Brands
Expanding into wholesale and B2B channels to drive growth and margins.
Manufacturers & Distributors
Modernizing legacy systems to deliver scalable, digital-first buying experiences.
Technology Providers
Connecting with buyers investing in B2B platforms, data, and AI.
Perfect for companies like:
Retailers & Consumer Brands
Manufacturers & Distributors
Technology & Solution Providers
What You'll Explore
Three themes. Every pressing question B2B teams are facing right now.
The B2B Exchange covers the full scope of modern B2B commerce — from growth strategy to buyer expectations to the infrastructure that makes it all run.
The Modern B2B Buyer
How business buyers discover, evaluate and purchase today — digital self-service, sales-assisted journeys, negotiated pricing, account workflows, replenishment and what it takes to win and keep B2B customers.
Data, AI & Commerce Infrastructure
How product data, platforms and AI are reshaping B2B commerce — from PIM, MDM, search and platform decisions to practical AI use cases, agentic buying and selling, and the technology choices that support complex buyer journeys.
"Most commerce events treat B2B as an afterthought. Master B2B flips that entirely — and doing it on the Shoptalk stage means the conversation reaches the people who can actually move the needle. That's exactly why I want to be there."
Kevin Eaton
Director, Head of SMB Sales & Strategy · Samsung Electronics America
Program Schedule
Four days of content — starting with an exclusive Pre-Day
| Sept 28 Pre-Day |
Invite-Only Summit — Registration opens at 2:00PM; executive roundtables, peer discussions, happy hour reception & dinner for qualifying attendees. Seating is VERY limited. |
| Sept 29 Day One |
Discovery Stages — Case studies, panels, debates and Q&A on the Shoptalk Fall show floor (Stage C50), with practical takeaways on what's changing in B2B commerce and how to act on it. |
| Sept 30 – Oct 1 Days 2 & 3 |
Breakout Sessions — Small-group deep dives into the most pressing B2B commerce topics. |
The B2B Exchange runs as part of Shoptalk Fall, bringing together 3,500+ retail and ecommerce leaders, 150+ senior speakers, and 350+ sponsors at Nashville's Music City Center.
Don't miss B2B's biggest moment yet.
Seats are limited. Qualified B2B practitioners at manufacturers, distributors, and brands may be eligible for a complimentary ticket to Shoptalk Fall — making this one of the most accessible events in B2B commerce this year.
Get Your Ticket →On the registration page, select "RETAILERS AND CONSUMER BRANDS (FREE)" to begin the registration.