Presented by Master B2B & Shoptalk Fall

The B2B Exchange at Shoptalk Fall
powered by Master B2B

A dedicated 2-day program built exclusively for B2B eCommerce — where the manufacturers, distributors, retailers and technology leaders driving digital transformation come together.

📍 September 28-29, 2026  |  Music City Center, Nashville
$62T
Estimated worldwide B2B ecommerce market by 2030
80%
Of B2B sales interactions now occur in digital channels
3,500+
Decision makers at Shoptalk Fall
1 in 3
Attendees are C-suite executives
About the Event

B2B eCommerce's Dedicated Stage — Finally.

Master B2B has partnered with Shoptalk Fall to create The B2B Exchange at Shoptalk Fall - Powered by Master B2B: a new event within Shoptalk Fall that brings together retailers, brands and technology companies to explore how B2B commerce is evolving as buyer expectations become increasingly consumer-like.

Developed in partnership with Master B2B, the program is grounded in deep industry expertise and real-world experience — helping enterprises modernize digital infrastructure, scale wholesale channels, and navigate complex B2B transformation.

Who Should Sponsor

Reach the Executives Making Buying Decisions

The B2B Exchange at Shoptalk Fall brings together senior leaders from three distinct segments — all actively investing in the future of B2B commerce.

Retailers & Consumer Brands

Expanding into wholesale and B2B to drive growth and margins.

Companies like Nike, Levi's, Glossier, Shark Ninja

Manufacturers & Distributors

Modernizing legacy systems to deliver scalable, digital-first buying experiences.

Companies like Grainger, 3M, GE, Ferguson

Technology & Solution Providers

Connecting with buyers actively investing in B2B platforms, data and AI.

Companies like Shopify, Salesforce, Bloomreach, Algolia
Current B2B Exchange Sponsors

These companies are already part of the B2B Exchange. Join them.

Program Overview

Two Days of Focused B2B Commerce Content

A two-part program combining pre-event interactive sessions with ongoing, attendee-driven discussions throughout Shoptalk Fall.

Pre-Event Summit — September 28

  • Roundtables on data, ROI and digital prioritization
  • Workshops & panels on AI readiness, AEO/GEO and scaling B2B
  • Networking happy hour and dinner

During Shoptalk Fall on Sept 29th

  • Attendee-driven discussions on consumerized B2B experiences
  • Breakout sessions on platforms, personalization & infrastructure
  • Peer exchanges on building and scaling modern B2B operations
Sponsorship Opportunities

Get Your Brand in Front of B2B's Top Decision-Makers

Sponsorship opportunities are limited. Fill out the form below and our team will be in touch to walk you through how your company can be part of Mastering B2B at Shoptalk Fall.

Interested in sponsoring? Complete the form and a MasterB2B team member will reach out to share sponsorship details.